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The ad, which first aired in 1991, includes a montage of some of the GOAT’s most memorable plays along with shots of Jordan happily practicing and drinking Gatorade. The idea for Groove Like Mike was to take elements from the. It’s been more than two decades since the original and this project here was just one small part of a big campaign. Gatorade released a new version of its iconic “Be Like Mike” commercial featuring then-Chicago Bull Michael Jordan with a new 2020 twist. As part of it’s 50th Anniversary Celebration, Gatorade wanted to remaster it’s classic 'Be Like Mike' commercial with Michael Jordan. that celebrated Michael Jordans iconic Be Like Mike marketing campaign. Below are comps of the in-store POS we did when exploring designs for the program. The 2019-20 Gatorade Nationwide Women Basketball Participant of the Yr joins a. It’s been nearly two decades since Michael Jordan played his final NBA game, but athletes across the globe still want to be like Mike. 2015 marked Gatorade's 50th Anniversary, and one way they commemorated it was to relaunch the Be Like Mike campaign made famous in 1991.